Bridging Innovation and Enterprise

Diamond is a digital agency in downtown Los Angeles specializing in scalable, high-performance web and mobile applications.

Our Work


Diamond is one of FOX's leading digital agencies

FOX is one of our our largest and most satisfied customers. We have partnered with the studio on more than two dozen projects, ranging from API development to electronic program guide (EPG) enablement for the many Fox channels, with more to come.

Visit Fox


Raising the Bar for Development & Delivery

Beachbody, creator of the most popular in-home fitness and weight loss solutions, was seeking to shorten delivery windows, increase uptime and update best practices. Diamond partnered with the fitness company to support an enterprise-wide move to Agile Scrum and to modernize the company's development practices.

Visit Beachbody


Making Creativity Happen With VER

VER has the largest inventory of film and video rental equipment in the world. But connecting globetrotting filmmakers with available rentals is a complex assignment. Diamond helped VER build websites, and, to showcase equipment and process online transactions. The sites are a huge success, both internally and externally, which, in turn has generated new leads and customers for VER.

Visit VER


An app that gives you free Uber rides? We're in!

When Freebird needed to ramp up a large project, they brought in Diamond to assist with the mobile app development and scaling. Diamond built out Freebird’s Minimum Viable Product (MVP), helping them earn a round of Series A funding.

Visit Freebird Rides


Create, share, and experience shows in virtual reality!

Mindshow’s goal is to make simple and fun story-creation software accessible to any user. Diamond developed Mindshow’s video email service with Amazon Web Services. Our work allowed the company to accept user-generated video uploads from remote locations, stitch intro and outro bumper videos and send processed video to the user.

Visit Mindshow


Our services bring quality technical execution to a broad range of clients, including television studios, tech companies, robotics firms, dating apps, healthcare enterprises, travel companies and startups.

Back End Development

Clients with millions of users can rest assured that everything we build leverages our considerable experience in building scalable solutions. Our back-end services encompass technical due-diligence, technical architecture, custom API’s, Node.js development, PHP, scalable enterprise Wordpress, and general CMS systems.

Front End Development

Great designs require beautiful execution. Superior front-end development means the difference between a dull, frustrating ordeal and an intuitive, engaging user experience. Diamond specializes in everything from traditional web to mobile and responsive development — including hybrid apps, Native iOS, Android, React and more.


You may not realize it, but today all companies are IT companies. Diamond supports both small and large enterprises in their quest to build an interdisciplinary and cooperative development environment. We fill all gaps within your process, including infrastructure development, R&D, maintenance and support, consulting and coaching.

Semantic SEO

Our team has a long history of working with structured data — since even before it was widely used by search engines. Diamond is now active in the communities that manage the core technologies and standards surrounding Semantic SEO. We contribute to the continuing development of the terminology jointly created by major search engines. Our presence in the conversation provides our clients with early-mover advantages.

UX/UI Design

Exceptional design starts with knowing your brand, researching your target market and focusing on your goals. Our in-house design team has been in the digital space for more than a decade and will create a user experience that looks elegant, flows instinctively and achieves your business objectives.


Every user deserves a first-rate digital experience and at Diamond, we focus on the accessibility of your digital product. Our commitment to inclusion stems from one of our partners who was the co-founder of Global Accessibility Awareness Day (GAAD), a global event that aims to shine a light on digital access and inclusion for people with disabilities.


We build secure systems. We will ensure that our work is up to every digital security standard while maintaining the scalability and speed you need to run your business.


Diamond specializes in tech audits and due diligence for our enterprise clients. We create an executive-level report card that demonstrates how every major category performs and provides a deep dive into development processes to ensure methodologies are up to date.


We love to work with our clients, and our clients love to work with us.
" The Diamond team built our corporate and e-commerce sites and both times made the complicated process of organizing thousands of products across multiple verticals look easy. They bring expertise and ideas we couldn’t find elsewhere and everyone is very easy to work with - even when we are not! With strong attention to detail and demonstrated commitment to their work, Diamond is very skilled at user experience and client experience, a true partner. "

Gina McDuffie of VER

" I can’t say enough good things about Joe, Robert, and team. Diamond has been my go-to partner when I need to get a strategic tech initiative done with excellence. Their combined depth of business experience, technical chops, and industry relationships make them an invaluable partner for everything from tech strategy to successful execution of specific initiatives. "

Bill Bradford of Beachbody


The Diamond leadership team has decades of collective experience building scalable solutions that reach millions of people. Our work spans from the backbone of the internet to search engines, and The experience we bring to the table is world class.
Joe Devon

Joe Devon

Founding Partner

Joe is a serial entrepreneur, including founding roles in Diamond and Global Accessibility Awareness Day. Joe has more than 20 years of development experience in high-profile projects spanning Digital Media, Search Engines, Performance Management; for Internet backbone providers, Investment Banks, Telcos, Big Pharma and Big Media. In addition to starting several companies, Joe serves/d on the boards of leading development industry conferences (Zendcon, Semtech), Cross Campus, LAX Chamber of Commerce, and Empowertech.
Robert Cuadra

Robert Cuadra

Founding Partner

Robert was formerly Director of Technology at FOX, where he oversaw the architecture and development of several broadband television channels and the group’s broadband video asset management and authentication platform. A programmer with more than 20 years of development experience, Robert architects and builds scalable infrastructures across a broad range of products and industries. He is also a strong supporter of open source software and sharing knowledge with others.
Jonathan de Armas

Jonathan de Armas


Jonathan wrote his first code at the age of 6, led by his father on a Commodore 64. He’s been in the Digital Media space since 2005 as a developer, director and CTO. While at the FOX Network, JdA led top performing teams and high traffic, audience-facing projects such as, and the groundbreaking American Idol Voting App. Later at 20th Century Fox Film, he led visual design and development for Digital Asset Management and B2B portals. JdA also consults in the CTO role for startups.


Gerry Campbell

Gerry Campbell

Mike Dunn

Mike Dunn

Gerry Campbell

Gerry Campbell

Gerry Campbell is a veteran business leader. He has served in a broad range of roles, including CEO, global technology executive, entrepreneur and angel investor. His team's products have generated patented technologies used by billions of people, been featured on stage at Apple keynote events and helped pave the way for the early Internet.
Mike Dunn

Mike Dunn

Mike Dunn has been CTO at numerous technology and entertainment companies.  He has spent much of the last two decades in CTO roles including Truecar, which he helped guide towards an IPO, Hearst Interactive Media, Encoda Systems, a product and service provider for the broadcast industry, Time Warner, where he was the Corporate CTO and also lead technologist for the Time Warner Digital Media Investment Fund, and was the founding CTO of Dell’s online division.

Contact Us

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811 W 7th St

Los Angeles, CA 90017


Careers at Diamond

Diamond is looking for smart, creative and talented team players who love a challenge. Sound like you?

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