Each FX channel had their own homepage and it was time to create a hub for FX Networks where people can navigate between the three channels with ease. By consolidating all three websites into one, users with a television subscription are able to access premium content across all three FX sites, and those without a subscription the ability to access a variety of FX content in a one-stop-shop.
To create one home for the three existing channels and combining them subtly, while creating one overall FX experience. Each channel features function similarly to the others, including upcoming schedules, clips of shows and features, and image galleries.
For this to work, a complete rebuild of the the FX website was in order. We successfully combined all three sites into one, fluidly. We integrated with several 3rd party APIs including thePlatform, AdobePass, Gigya, Facebook, and Twitter for social, security, schedules and much more. We built an entirely new API adapted which we also adapted for Simpsons World and is compatible with their previous API.
MongoDB is the database of choice for most of our projects, and again was used for the sheer volume of data FXNetworks presently has. Freewheel was used for ad serving while Tealium currently serves the website’s analytic needs. thePlatform was used for video CMS, to store and retrieve metadata and to power the FXNetworks video player.
The complete overhaul included creating a brand new home page as well as separate landing pages for each individual network. Some additional tasks included parental controls integration, newsletter and MVPD integration as well as several pages such as user account and settings pages and pages in relation to series, collection and movies and search.
Diamond worked with FX partners HUGE Inc. on the creative/frontend and BLITZ on FXNetwork’s social viewing hub.